Content Strategy
Find what topics your competitors rank for that you don't.
We identify the gaps and create pages to capture that traffic.
What is Content Gap Analysis?
Content gap analysis identifies the topics and keywords your competitors rank for that you don't have content for. Every gap represents potential traffic and customers going to your competition instead of you.
By systematically identifying and filling these gaps, you can capture search traffic that's currently going elsewhere.
Our Process
Competitor Analysis
We identify your main competitors and analyze what content drives their organic traffic.
Gap Identification
We compare their content to yours and identify topics where you're missing out.
Prioritization
We rank opportunities by search volume, competition, and relevance to your business.
Content Creation
We create optimized content to fill the gaps, structured to rank for target keywords.
Content Blueprints
For each content opportunity we identify, we create a detailed blueprint - a structured outline that guides content creation for maximum SEO impact.
Each blueprint includes:
- Target keywords and search intent
- Recommended headings and structure
- Key points to cover
- Internal linking opportunities
Example Blueprint
Target: "How to choose a boiler for your home"
H1: How to Choose the Right Boiler for Your Home
H2: Types of Boilers Explained
H2: Sizing Your Boiler Correctly
H2: Energy Efficiency Ratings
H2: Installation Considerations
CTA: Get a Free Boiler Assessment
We create detailed blueprints for every content opportunity
Why This Approach Works
Data-driven decisions
We don't guess what content to create. We analyze real search data to identify proven opportunities.
Systematic coverage
Instead of random content, we build a comprehensive strategy that covers your entire topic space.
Built to rank
Every piece of content is structured with SEO best practices from the start, not retrofitted later.
Discover Your Content Opportunities
Let's find out what content gaps are costing you traffic.